What’s the best type of brochure for emailing?
An interactive PDF brochure
As posting costs spiral out of control and more people are working from home, more businesses and organisations have started to use alternative ways in which to send information out to prospects.
PDF brochures are being more commonly used as they are very similar to the traditional brochure and they allow more functionality.
What is a PDF?
PDF stands for Portable Document Format and is created using a software called Adobe Acrobat. It was developed by Adobe in 1992 to present and exchange documents reliably, independent of software, hardware or operating system. It ensures the text, images and layout will look exactly the same as intended when they were created.
Most modern computers, tablets and mobile devices have software already built in that enables them to be opened up straight away, without having to download any additional software.
Benefits of a PDF brochure
There are many advantages of having a PDF brochure created to promote your business or organisation. A selection of the most common ones are shown below:
- Full colour documents that can be branded to match your branding.
- More cost effective than printed brochures.
- They can be updated at any time, without wasting stock.
- Unlike traditional brochures, you can have any number of pages you need.
- More environmentally friendly than printed material.
- Hyperlinks can be included that link to further information on your website.
- Links can be added to internal pages to enable the reader to skip to information quickly.
- You can print them internally as and when they are required if you have suitable equipment.
- It’s possible to personalise before sending to your recipient.
Disadvantages of a PDF brochure
There are a few disadvantages of using a PDF brochure for your marketing, which are listed below.
- Text can be editable in a PDF, but changes to the layout are limited.
- Some companies and organisations ban attachments from unknown email senders.
- You would need to specify the file size you need before your design agency creates it.
Why is an Adobe PDF better than Microsoft documents?
Microsoft documents can look entirely different when opened on a different computer, software version and operating system. This can result in your brochure looking unprofessional, with fonts displaying differently and images or logos being stretched. PDFs are usually created using professional design software such as Adobe InDesign or Adobe Illustrator, which opens PDFs seamlessly with Adobe Acrobat.
Find out more about Interactive PDF brochures